NLRB Opens Useful Escape Hatch for Employers Responding to Obnoxious Social Media Conduct
Selling luxury cars in a down economy can be tough enough without employees mocking a company-sponsored sales event on their Facebook page. An administrative law judge (ALJ) with the National Labor Relations Board (NLRB) issued an opinion last week holding that the National Labor Relations Act (NLRA) protected an employee’s sarcastic post, but nonetheless upheld the dealership’s termination decision because it was based on other, unprotected Facebook content. The decision is an important reminder for employers that when protected and unprotected content appear on the same Facebook wall, the protected content does not shield the employee from discipline based on the unprotected content.
The Knauz BMW dealership in Lake Bluff, Illinois, planned the “Ultimate Driving Event” to introduce the redesigned BMW 5 Series to its customers. At the event, the dealership not only offered BMW representatives, rather than the dealership’s sales staff, to take customers for a test drive, but also served hot dogs from a hot dog car as well as chocolate chip cookies, small bags of Doritos, and water. Upon learning of the dealership’s plans for the event, salesman Bobby Becker, and at least one other salesperson questioned the culinary selection. After the event, Becker tweaked the dealership on his Facebook page: “The small 8 oz. bags of chips, and the $2.00 cookie plate from Sam’s Club, and the semi fresh apples and oranges were such a nice touch . . . but to top it all off . . . the Hot Dog Cart. Where our clients could attain a over cooked weiner and a stale bunn . . . ”
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Ever since the National Labor Relations Board (NLRB)
Anonymous Internet posts attacking employers and executives have become all too common. Until the Ninth Circuit Court of Appeals’ decision last week in
Employers already face concerns about how to handle employees trash-talking about them on blogs, Facebook and other social media. Now, employers must be cautious of the converse — employee endorsements of their employers’ products and services on social media websites. The Federal Trade Commission (FTC) recently issued updated guidelines aimed at protecting consumers from misleading endorsements and advertising. As these guidelines make clear, employers whose employees use social media like blogs or Facebook to comment on their employer’s products or services face potential liability, even where the employer has not authorized or ratified the employee’s remarks.